Hank Jordan's Blog
Writing / Publishing / Business Consulting

Is It A Business Revolution?

January 7th, 2011 by Hank

Books are becoming popular marketing tools. An estimated 764,448 book titles written by entrepreneurs and other non-traditional authors were published in the U.S. in 2009, including reprints. That’s more than double 2008’s figure and six times as many as in 2007, according to Bowker LLC, which assigns the unique ISBN numbers that identify books. The numbers continued to climb at an astonishing rate in 2010, especially if you include E-books, which are skyrocketing in popularity.

Short Books Are Doing Better Than Long Books. How long should a book be? The answer is: just long enough for you to get your message across, no longer. Most people these days are in a bit of a hurry and few take the time to sit down by the fireside and read a long book like they might have fifty years ago.

Entrepreneurs who publish books in most cases aren’t actually looking to produce best-sellers. Instead, most of them use their book as a marketing tool to establish themselves as experts – to set them apart from the competition. They take full advantage of the new forms of publishing brought about by the computer age.

One author says his book is like having a lab coat and being a doctor. “It automatically opens up all kinds of doors,” he says, helping him survive the recession. Some published authors also sell their books to the public to generate IPRR — Invisible Passive Recurring Revenue.

The trend wouldn’t have been possible without the emergence of sophisticated computerized print-on-demand publishing which allows writers to publish books quickly for little or no cost. A book doesn’t have to be shopped around through agents in hopes that a big-name publisher will buy it. The electronic-book market and the Internet in general have eased the distribution process for authors. Within five minutes you can now upload a file and have a book.

Entrepreneur authors say they would have to struggle to find time outside of running their businesses to write a book, and as self-publishers they must shoulder most of the marketing effort themselves if they want to sell the book to the general public ……but……………

They turn to outside ghost writers to do the heavy lifting, both in the actual writing and in the marketing of the book.

Posted in Uncategorized

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.